Carat moderates global ad spend growth forecasts to 5.0% for 2011, and to 6.0% for 2012
Long-term trend of two-speed world and rapid digital growth continues
Carat, the world’s leading independent media communications agency, today publishes its updated forecasts for global advertising expenditure for 2011 and 2012.
Carat’s data shows global advertising expenditure has and will continue to grow in 2011, outperforming the advertising market levels of 2008. Carat now predicts that global advertising expenditure will grow by + 5.0%, dipping from the + 5.7% predicted in March 2011, reflecting the caution sparked by global macro-economic factors, natural disasters and political instability in a number of parts of the world.
For 2012, Carat continues to predict robust growth with the global advertising market growing by
+ 6.0% (March 2011: + 6.2%), boosted by a year of events including the 2012 Olympics, the UEFA European Football Championship and the US presidential elections.
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